AUDIT > BASELINE > BUILD > MEASURE
- 01Audit
- 02Baseline
- 03Build
- 04Measure
Where the
work
happens
share of hours in a typical engagement
Retention_strategy
32%
Brand_positioning
26%
Organic_search
18%
Lifecycle_email_SMS
9%
Conversion_rate_work
8%
Search
7%
One page every Monday, misses first
Week: 11Status: on_trackMisses: 1Read_time: 3 min
| Channel | What_moved | What_we_did | Next |
|---|---|---|---|
| Search | Two new pages entered the top ten | Rewrote the intent brief for both | Expand the cluster |
| Landing_pages | Form completion up on the new layout | Shipped the mobile fix | Roll out to two more pages |
| Paid_social | Cost per lead held flat | Retired the weakest three creatives | Launch two more |
| Creative | Two of six statics fatigued | Cut them, briefed replacements | Ship replacements Thursday |
| Retention | Second-order rate steady | Rebuilt the post-purchase flow | Read it again in two weeks |
Misses listed first // No deck, no call required // Questions answered same day
What you get,
and when
Predictable, structured reporting on a fixed clock. From daily alerts to the one number we review each quarter.
Daily
Alerts only
Immediate notice on anomalies and spend spikes. Silence means nothing broke.
Weekly
One-page read
Consolidated snapshot of channel movement and what we did about it.
Retention_strategy32%Brand_positioning26%Organic_search18%
Monthly
Experiment record
Every hypothesis we ran, whether it was kept or cut, and what it taught us.
HypothesisStatusLearningHypothesis ACUTDiscount in the welcome flowHypothesis BCUTBroader audienceHypothesis CKEPTShorter subject line
Quarterly
The one number
Strategic review on the single figure agreed in week one.
1 numberAgreed in week one
Tools we operate, by category
Ad_platforms
01Media buying and management. Audience targeting.
CRO_testing
02A/B experimentation. User behaviour analysis.
Landing_pages
03Design, build, test. Shipped weekly.
Reporting
04Custom dashboards. Insight generation.
Analytics
05Data collection and measurement. Performance tracking.
Email_SMS
06Direct messaging campaigns. Automation flows.
How the
work is
set up
- Everything stays in your accountsData, builds and documentation live in your own platforms, written down as we go.
- Priced by scopeA fixed figure agreed before the work starts, so the fee stays the same whatever the media budget does.
- One number a quarterThe number that matters this quarter is agreed in week one and reported against every Monday, misses first.
- The person you spoke to does the workThe same people from the first read to the last, and the reasoning behind every decision in writing.
Asked
often.
Answers to the questions we get asked before a first read. Anything else is answered the same day.
What if the audit says we do not need you?
Then it says that. It happens often enough that we would rather find out in week two than month six.
How quickly does this start showing up?
Measurement changes land in the first fortnight. Programme changes take a quarter to read honestly, and anyone promising faster is reading noise.
How do you price?
By scope, agreed up front. No percentage of spend, because it pays us to spend more.
What do you need from us to start?
Read access to the data, the sending platform and the store. Nothing else until we have looked.
Can you work with our current platform?
Almost certainly. Platform migrations are a last resort, not an opening move.